Export promotion strategies: the relations between country-of-origin-image (COI) and brazilian capital goods image in Colombia (2018)
- Authors:
- USP affiliated authors: BORINI, FELIPE MENDES - FEA ; OLIVEIRA JÚNIOR, MOACIR DE MIRANDA - FEA
- Unidade: FEA
- Subjects: BENS DE CAPITAL; MARKETING INTERNACIONAL; MARCAS; ADMINISTRAÇÃO ESTRATÉGICA
- Language: Inglês
- Imprenta:
- Publisher: Strategic Management Society
- Publisher place: São Paulo
- Date published: 2018
- Source:
- Conference titles: SMS Special Conference
-
ABNT
SUTER, Mariana Bassi et al. Export promotion strategies: the relations between country-of-origin-image (COI) and brazilian capital goods image in Colombia. 2018, Anais.. São Paulo: Strategic Management Society, 2018. . Acesso em: 30 dez. 2025. -
APA
Suter, M. B., Coelho, D. B., Borini, F. M., Oliveira Junior, M. de M., Strehlau, V. I., & Machado, M. A. (2018). Export promotion strategies: the relations between country-of-origin-image (COI) and brazilian capital goods image in Colombia. In Strategizing new growth avenues in an evolving global context. São Paulo: Strategic Management Society. -
NLM
Suter MB, Coelho DB, Borini FM, Oliveira Junior M de M, Strehlau VI, Machado MA. Export promotion strategies: the relations between country-of-origin-image (COI) and brazilian capital goods image in Colombia. Strategizing new growth avenues in an evolving global context. 2018 ;[citado 2025 dez. 30 ] -
Vancouver
Suter MB, Coelho DB, Borini FM, Oliveira Junior M de M, Strehlau VI, Machado MA. Export promotion strategies: the relations between country-of-origin-image (COI) and brazilian capital goods image in Colombia. Strategizing new growth avenues in an evolving global context. 2018 ;[citado 2025 dez. 30 ] - A distância institucional e o processo de inovação de produtos em subsidiárias de multinacionais emergentes
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