Association of brand architecture and corporate brand concepts to manage Country of Origin Image (COI) at different levels (2018)
- Authors:
- USP affiliated authors: BORINI, FELIPE MENDES - FEA ; OLIVEIRA JÚNIOR, MOACIR DE MIRANDA - FEA
- Unidade: FEA
- Subjects: IMAGEM ORGANIZACIONAL; ADMINISTRAÇÃO DE MARKETING; MARKETING ESTRATÉGICO
- Language: Inglês
- Imprenta:
- Source:
- Título: People making marketing
- Conference titles: European Marketing Academy Conference
-
ABNT
STREHLAU, Vivian Iara et al. Association of brand architecture and corporate brand concepts to manage Country of Origin Image (COI) at different levels. 2018, Anais.. Brussels: EMAC, 2018. . Acesso em: 29 dez. 2025. -
APA
Strehlau, V. I., Suter, M. B., Coelho, D. B., Borini, F. M., & Oliveira Junior, M. de M. (2018). Association of brand architecture and corporate brand concepts to manage Country of Origin Image (COI) at different levels. In People making marketing. Brussels: EMAC. -
NLM
Strehlau VI, Suter MB, Coelho DB, Borini FM, Oliveira Junior M de M. Association of brand architecture and corporate brand concepts to manage Country of Origin Image (COI) at different levels. People making marketing. 2018 ;[citado 2025 dez. 29 ] -
Vancouver
Strehlau VI, Suter MB, Coelho DB, Borini FM, Oliveira Junior M de M. Association of brand architecture and corporate brand concepts to manage Country of Origin Image (COI) at different levels. People making marketing. 2018 ;[citado 2025 dez. 29 ] - A distância institucional e o processo de inovação de produtos em subsidiárias de multinacionais emergentes
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