Coordination and brand management in channels of distribution: the case of the orange juice industry (2001)
- Authors:
- Autor USP: NEVES, MARCOS FAVA - FEA
- Unidade: FEA
- Subjects: CONTRATOS; MARCAS; SUCOS DE FRUTAS; LARANJA
- Language: Inglês
- Imprenta:
- Publisher: PENSA/FUNDACE/FEA-USP
- Publisher place: Ribeirão Preto
- Date published: 2001
- Conference titles: Congresso Internacional de Economia e Gestão de Negócios (Networks) Agroalimentares
-
ABNT
VAL, Ana Maria do; NEVES, Marcos Fava. Coordination and brand management in channels of distribution: the case of the orange juice industry. Anais.. Ribeirão Preto: PENSA/FUNDACE/FEA-USP, 2001. -
APA
Val, A. M. do, & Neves, M. F. (2001). Coordination and brand management in channels of distribution: the case of the orange juice industry. In . Ribeirão Preto: PENSA/FUNDACE/FEA-USP. -
NLM
Val AM do, Neves MF. Coordination and brand management in channels of distribution: the case of the orange juice industry. 2001 ; -
Vancouver
Val AM do, Neves MF. Coordination and brand management in channels of distribution: the case of the orange juice industry. 2001 ; - Challenges for increasing milk and yogurt consumption in Brazil
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