@inproceedings{inproceedingse07d900a, title = {Coordination and brand management in channels of distribution: the case of the orange juice industry}, author = {Val, Ana Maria do and Neves, Marcos Fava}, year = {2001}, publisher = {PENSA/FUNDACE/FEA-USP}, booktitle = {Congresso Internacional de Economia e Gestão de Negócios (Networks) Agroalimentares} }