@book{book4e9c01d9,
title   = {Global mindset na internacionalização das franquias brasileiras},
author = {Rocha, Thelma Valéria and Spers, Eduardo Eugênio and Borini, Felipe Mendes and Bretas, Vanessa Pilla and Melo, Pedro Lucas de Resende and Ogasavara, Mario Henrique and Khauaja, Daniela Motta Romeiro and Camargo, Adriana},
year = {2016},
publisher = {ESPM}
}