@article{article7c032397,
title   = {The meaning of a brand?: an archetypal approach},
author = {Xara-Brasil, Duarte Miguel and Hamza, Kavita Miadaira and Marquina, Percy},
year = {2018},
doi = {10.1108/REGE-02-2018-0029},
journal   = {REGE - Revista de Gestão}
}