@article{article29d4c0a1, title = {Ethical implications in the way some marketing activities are using big data}, author = {Prado, Adriana da Glória and Chiareto, Joice and Oliva, Fábio Lotti and Grisi, Celso Cláudio de Hildebrand e}, year = {2017}, journal = {Journal of Systemics, Cybernetics and Informatics} }