@article{articlea2669434,
title   = {Brazilian Franchisor: entry and operation of internationalized franchise},
author = {Aguiar, Helder de Souza and Luppe, Marcos Roberto and Nascimento, Paulo Tromboni de Souza},
year = {2017},
doi = {10.18568/1980-4865.12316-30},
journal   = {InternexT: Revista Eletronica de Negocios Internacionais da ESPM}
}