@article{article6b488a7a,
title   = {Brazilian multinationals' competences: impacts of a “Tug of War” between cultural legacies and global mindedness},
author = {Reis, Germano Glufke and Fleury, Maria Tereza Leme and Fleury, Afonso and Zambaldi, Felipe},
year = {2015},
journal   = {BBR - Brazilian Business Review}
}