TY - JOUR TI - Consumption characteristics mapping of the base of the pyramid (BOP) population in Brazil PY - 2015 AU - Spers, Renata Giovinazzo AU - Wright, James T. C. T2 - Emerging Markets Journal SN - 2158-8708 DO - 10.5195/emaj.2015.74 UR - https://doi.org/10.5195/emaj.2015.74 PP - Pittsburhg VL - 5 IS - 2 SP - 18-28 ER -