@inproceedings{inproceedings1805dae2,
title   = {Methods for the construction of a management discipline: an applied approach in Brazil},
author = {Falcão, Roberto Flores and Ikeda, Ana Akemi and Shiraishi, Guilherme de Farias},
year = {2014},
publisher = {EMAC},
booktitle   = {European Marketing Academy Conference}
}