@inproceedings{inproceedings6a7c49b0, title = {Marketing relationship strategy: implementation challenges on agri-chemical distribution}, author = {Ferreira, Tiago Fisher and Farah, Osvaldo Elias and Mizumoto, Fábio Matuoka and Spers, Eduardo Eugênio}, year = {2005}, booktitle = {International PENSA Conference on Agri-Food Chain/Networks Economics and Management} }