@inproceedings{inproceedings448f5aec,
title   = {Choosing the game to play using the strategic games matrix: an illustrative business application},
author = {Costa, Eliezer Arantes da and Bottura, Celso Pascoli and Boaventura, João Maurício Gama and Fischmann, Adalberto Américo},
year = {2006},
publisher = {Strategic Management Society},
booktitle   = {Strategic Management Society's Annual International Conference}
}