@inproceedings{inproceedings07d5175c, title = {A non-naive explanation of trust: avoiding mistaken decisions for agribusiness chain management. (Disponível em http://agecon.tamu.edu/iama/1999_forum_papers.htm)}, author = {Zylbersztajn, Decio and Zuurbier, Peter}, year = {1999}, publisher = {IAMA}, booktitle = {World Food and Agribusiness Congress} }