@inproceedings{inproceedings6b0d879b, title = {Relationship marketing: an opportunity for strategy renewal in the brazilian insurance market}, author = {Ribeiro, Áurea Helena Puga and Saliby, Paulo Eduardo and Grisi, Celso Cláudio de Hildebrand e}, year = {1999}, publisher = {Business Association of Latin American Studies}, booktitle = {BALAS 1999} }