From retail shelf to plate: how ultimate pH influences Brazilian consumers perception, purchase intent, and sensory acceptance of beef - Behrens, Jorge Herman; Villanueva, Nilda Doris Montes; Noguera, Dyana Carla Lima Hargreaves; Barros, Isabela Benfica de; Maschio, Gabriel Tolotti; Pflanzer, Sérgio Bertelli; Castillo, Carmen Josefina Contreras (Food Research International, 2026)