Becoming an unexpected Transformative Service Mediator (TSM): school, parents, and their children during the COVID-19 pandemic - Artoni, Patrícia Regina Caldeira Daré; Veloso, Andres Rodriguez; Ferraz, Sofia Batista; Shiraishi, Guilherme de Farias; Rocha, Rodolfo Rodrigues (Encontro de Marketing - EMA, 2024)