Gamification suffers from the novelty effect but benefits from the familiarization effect: findings from a longitudinal study - Rodrigues, Luiz Antonio Lima; Pereira, Filipe Dwan; Toda, Armando Maciel; Palomino, Paula Toledo; Pessoa, Marcela Sávia Picanço; Carvalho, Leandro Silva Galvão; Fernandes, David; Oliveira, Elaine Harada Teixeira de; Cristea, Alexandra Ioana; Isotani, Seiji (International Journal of Educational Technology in Higher Education, 2022)