Pink October and mammograms: when health communication misses the target - Baquero, Oswaldo Santos; Rebolledo, Elizabeth Angélica Salinas; Ribeiro, Adeylson Guimarães; Bermudi, Patricia Marques Moralejo; Pellini, Alessandra Cristina Guedes; Failla, Marcelo Antunes; Aguiar, Breno Souza de; Diniz, Carmen Simone Grilo; Chiaravalloti-Neto, Francisco (Cadernos de Saude Publica, 2021)