The relationship between corporate social responsibility and competitiveness: proposition of a theoretical model moderated by participation in global value chains - Melo, Mary Fernanda de Sousa de; Pião, Roberta de Castro Souza; Campos-Silva, Willerson Lucas de; Vieira, José Geraldo Vidal (Revista Brasileira de Gestão de Negócios - RBGN, 2019)