Improving business innovation and research through the application of neuromarketing with ethics: a framework - Oliveira, Jorge Henrique Caldeira de; Giraldi, Janaina de Moura Engracia; Jabbour, Charbel José Chiappetta; Ferreira Netto, Cristina; Betti, Kelley Cristine Mazzetto (International Journal of Business Innovation and Research, 2015)