@mastersthesis{mastersthesis8dc35210,
title   = {The impact of brand activism on consumer behavior: a theoretical and empirical analysis in the context of sport brands},
author = {Rosa, Anderson Filipe and Hamza, Kavita Miadaira and Sandes, Fabio Shimabukuro},
year = {2025},
doi = {10.11606/T.12.2025.tde-23022026-145105},
school = {Universidade de São Paulo}
}