@article{article77e0df13, title = {Generation Z response toward sponsorship disclosure on Instagram: where do they look? what do they perceive? how do they act?}, author = {Rocha, Patrícia Ianelli and Lourenção, Marina and Teixeira, Adriano Alves and Araújo, Elton Gean and Giraldi, Janaina de Moura Engracia and Oliveira, Jorge Henrique Caldeira de}, year = {2023}, doi = {10.1108/YC-03-2022-1497}, journal = {Young Consumers} }