@article{articlebadbd3e8,
title   = {Sectoral brand management: a social constructionist approach in the business-to-business market},
author = {Lourenção, Marina and Giraldi, Janaina de Moura Engracia and Dinnie, Keith},
year = {2023},
doi = {10.1108/JBIM-03-2022-0143},
journal   = {Journal of Business & Industrial Marketing}
}