@article{articledd7a773b,
title   = {Neurofeedbacks on brands in the context of neuroscience applied to consumption: mapping the state-of-the-art and research agenda},
author = {Pagan, Natália Munari and Pagan, Karina Munari and Giraldi, Janaina de Moura Engracia and Oliveira, Jorge Henrique Caldeira de},
year = {2024},
doi = {10.1504/IJBFMI.2024.139357},
journal   = {International Journal of Business Forecasting and Marketing Intelligence}
}