@inproceedings{inproceedings4fa018d8,
title   = {How fake news affects brand associations and corporate reputation: a quantitative study from the Brazilian market},
author = {Peres, Bruno and Crescitelli, Edson and Barreto, Iná Futino},
year = {2025},
publisher = {EAD/FEA/USP},
booktitle   = {Seminários em Administração - SEMEAD}
}