@inproceedings{inproceedingsaab908f3,
title   = {Beyond crisis type: the role of consumer-brand relationships in determining responses to negative brand information},
author = {Nakagawa, Guilherme and Peres, Bruno and Crescitelli, Edson},
year = {2025},
publisher = {EAD/FEA/USP},
booktitle   = {Seminários em Administração - SEMEAD}
}