@inproceedings{inproceedings6467454c,
title   = {Playful challenges, serious results: gamification and its contribution to the perceived learning effectiveness in business administration},
author = {Pardim, Vanessa Itacaramby and Viana, Adriana Backx Noronha and Pinochet, Luis Hernan Contreras},
year = {2025},
publisher = {EAD/FEA/USP},
booktitle   = {Seminários em Administração - SEMEAD}
}