@article{article524696ca,
title   = {Proposal for modeling the experimental process for neuromarketing research using the electroencephalography tool},
author = {Pagan, Natália Munari and Pagan, Karina Munari and Giraldi, Janaina de Moura Engracia and Oliveira, Jorge Henrique Caldeira de},
year = {2024},
doi = {10.5585/remark.v23i1.20018},
journal   = {ReMark - Revista Brasileira de Marketing}
}