@article{articlebc561274,
title   = {Generative AI: capturing strategic value in businesses},
author = {Prado, Patricia Figueiredo do and Mantovani, Daielly Melina Nassif},
year = {2025},
doi = {10.1108/REGE-02-2025-0026},
journal   = {REGE - Revista de Gestão}
}