@article{article68f2565f,
title   = {Cultura orientada a dados: o salto “queda livre” das Lojas Americanas},
author = {Prado, Patricia Figueiredo do and Mantovani, Daielly Melina Nassif},
year = {2025},
doi = {10.53946/rmrreview.v5i1.63},
journal   = {Retail Management Review - RMR}
}