@article{article2ac1892a, title = {How perceived sexual violence shapes brand equity in the sharing economy: the case of Uber in Brazil}, author = {Peres, Bruno and Tenan, Bruno and Yoda, Fernanda Sayuri and Costa, Lucas dos Santos and Crescitelli, Edson}, year = {2025}, doi = {10.36311/1982-8004.2025.v18.e025012}, journal = {Revista Aurora} }