@article{article5aa4e508,
title   = {An analytical approach for churn prediction: a study based on the gaussian AHP method},
author = {Duarte, Julia Lazarte and Costa, Igor Pinheiro de Araujo and Fávero, Luiz Paulo Lopes and Santos, Marcos dos},
year = {2025},
doi = {10.1016/j.procs.2025.08.041},
booktitle   = {International Conference on Information Technology and Quantitative Management}
}