@mastersthesis{mastersthesisb67fdbc4,
title   = {Dynamic modeling of multi-sided marketplaces: critical factors for customer loyalty and growth in digital retail},
author = {Santos, Anna Célia Affonso dos and Viana, Adriana Backx Noronha},
year = {2025},
doi = {10.11606/T.12.2025.tde-27062025-160918},
school = {Universidade de São Paulo}
}