@mastersthesis{mastersthesiscebeb9f2,
title   = {I know what you're doing... and I like it!: persuasion knowledge effects on cause-related marketing campaigns},
author = {Teles, Guilherme Mamede and Freire, Otávio Bandeira de Lamônica},
year = {2025},
doi = {10.11606/D.12.2025.tde-09062025-164406},
school = {Universidade de São Paulo}
}