@article{article61efe2ce,
title   = {From digital to loyalty:: unpacking the customer experience in Brazilian FMCG digitally native vertical brands},
author = {Silva, Wellington José da and Pedroso, Marcelo Caldeira and Caldeira Filho , Carlos Afonso},
year = {2025},
doi = {10.24052/JBRMR/V19IS02/ART-03},
journal   = {Journal of Business and Retail Management Research}
}