@inproceedings{inproceedingsfd7f8241, title = {Becoming an unexpected Transformative Service Mediator (TSM): school, parents, and their children during the COVID-19 pandemic}, author = {Artoni, Patrícia Regina Caldeira Daré and Veloso, Andres Rodriguez and Ferraz, Sofia Batista and Shiraishi, Guilherme de Farias and Rocha, Rodolfo Rodrigues}, year = {2024}, publisher = {ANPAD}, booktitle = {Encontro de Marketing - EMA} }