@article{article814a46cd,
title   = {Contributions to the segmentation of e-commerce nonusers: clustering the reasons not to shop online},
author = {Silva, Gabriel Nery da and Araujo, Marcelo Henrique de and Meirelles, Fernando de Souza},
year = {2024},
doi = {10.1108/REGE-06-2022-0087},
journal   = {REGE - Revista de Gestão}
}