@inproceedings{inproceedings805c95aa,
title   = {Predicting B2B customer churn and measuring the impact of machine learning-based retention strategies},
author = {Oliveira, Victória Emanuela Alves and Guimarães, Amanda Cristina da Costa and Quadros, Arthur Rodrigues Soares de and Mazo, Reynold Navarro and Gaspar, Rickson Livio de Souza and Vieira, Alessandro and Brandão, Wladmir Cardoso},
year = {2025},
doi = {10.5220/0013436300003929},
publisher = {SciTePress},
booktitle   = {International Conference on Enterprise Information Systems - ICEIS}
}