@inproceedings{inproceedingscce2ba3f,
title   = {Measuring gender stereotypes using readability indexes on advertising ad copy},
author = {Veloso, Andres Rodriguez and Ferraz, Sofia Batista and Shiraishi, Guilherme de Farias and Nogami, Vitor},
year = {2024},
publisher = {EMAC},
booktitle   = {European Marketing Academy Conference}
}