@inproceedings{inproceedings396cc20b,
title   = {A comparison of ad attitude reception between in-game advertisements in western and japanese games},
author = {Souza, Bruno Almeida Abreu de and Santos, Heliani Berlato dos and Spers, Eduardo Eugenio},
year = {2024},
booktitle   = {Seminários em Administração - SemeAd}
}