@article{article71c7641d,
title   = {Experimental study on the effect of adopting humanized and non-humanized chatbots on the factors measure the intensity of the user's perceived trust in the Yellow September campaign},
author = {Pinochet, Luis Hernan Contreras and Gois, Fernanda Silva de and Pardim, Vanessa Itacaramby and Onusic, Luciana Massaro},
year = {2024},
doi = {10.1016/j.techfore.2024.123414},
journal   = {Technological Forecasting & Social Change}
}