@article{article016e9d2f, title = {Multimodal practical argumentation and behavioral change: an analysis of the “Remember, the Metro is for everyone” campaign}, author = {Gonçalves-Segundo, Paulo Roberto and Isola-Lanzoni, Gabriel}, year = {2021}, doi = {10.25189/rabralin.v20i3.1995}, journal = {ABRALIN} }