@inbook{inbookaea0f7e0, title = {Psychodynamics of colors and weight perception from the color of an object}, author = {Torres, Cristina Sayuri Yoshimura and Ferro, Lucas Ferrari and Carone, Rafaella Rodrigues Junqueira and Hemzo, Liliana Fusco and Hemzo, Miguel Angelo}, year = {2021}, doi = {10.11606/9786588503089}, publisher = {Edições EACH}, journal = {Tópicos de marketing no século XXI: volume 1} }