@article{article4eb011ae,
title   = {Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model},
author = {Zielke, Stephan and Toni, Deonir de and Mazzon, José Afonso},
year = {2023},
doi = {10.1007/s43546-022-00395-z},
journal   = {SN Business & Economics}
}