@inproceedings{inproceedings0fa22f54,
title   = {Secondness as a way of sustaining a digital brand: semiotic analysis of Nubank’s NuSócios campaign},
author = {Domingues, Jacqueline Ausier and Nani, Alex and Sato, Silvio and Perez, Clotilde},
year = {2022},
booktitle   = {World Congress of Semiotics}
}