@article{articlecaef84a3,
title   = {When transparency pays off: enticing sceptical consumers with two-sided advertising},
author = {Hernandez, Jose Mauro da Costa and Costa Filho, Murilo Carrazedo Marques da and Strano, Maria Paula Veronezi},
year = {2023},
doi = {10.1111/ijcs.12841},
journal   = {International Journal of Consumer Studies}
}