@article{articleb4a0de0d,
title   = {Brand valuation: recognizing the brands as strategical assets in the balance sheet of the companies},
author = {Araujo, Francisco Clairton and Bação, Fernando and Yanaze, Mitsuru Higuchi},
year = {2023},
doi = {10.7769/gesec.v14i2.1629},
journal   = {Revista de Gestão e Secretariado}
}