@article{article54dc4c95, title = {Rio 2016 olympic games: brand and the reciprocal effects of touristic destinations}, author = {Ferreira, Luciana Brandão and Giraldi, Janaina de Moura Engracia and Santos, Glauber Eduardo de Oliveira and Jabbour, Charbel Jose Chiappetta}, year = {2022}, doi = {10.1177/13567667211063206}, journal = {Journal of Vacation Marketing: an International Journal for the Tourism and Hospitality Industries} }