@inbook{inbookb059aa50, title = {Digital influencers: factors affecting influence on followers}, author = {Cese, Lucas Leal and Hemzo, Liliana Fusco and Hemzo, Miguel Angelo}, year = {2022}, doi = {10.11606/9786588503232}, publisher = {Edições EACH}, journal = {Tópicos de marketing no século XXI: volume 2} }